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The Generation of clothes

With seven stores countrywide, Generation is a household name when it comes to women’s fashion in Pakistan. Playing true to its name, Generation strives to serve one generation of women after another, with sincerity. Unlike other garments which underwent mass-production, its clothes are dyed, screen-printed and embroidered by hand. Here’s a look at the design process in Generation’s factory on Ferozepur Road in Lahore. -Text and photos by  Nushmia Khan

Nushmia Khan is a video and photojournalist based out of Chicago. You may view her portfolio at

Comments (2) Closed

Jan 12, 2013 09:38am
Now that is child labor !
Jan 12, 2013 05:59pm
bt generation is no more a brand for became really expensive and out of range