Ufone is to mobile network providers what Nando's is to the restaurant arena — their marketing is brilliant, witty and far superior than the rest. It's no shocker that their new commercial starring the versatile Sanam Saeed and the handsome Mikaal Zulfiqar is a hoot.

What starts off as a typical TVC will catch you by surprise just 14 seconds into it.

Sanam plays the role of a seemingly meek housewife, who turns into a wifezilla when her husband asks her to account for the money he gave her last week - something many women can relate to.

Except Sanam doesn't just get angry; she gets even.

A photo posted by Instagram (@instagram) on

In the hilarious one minute commercial, she thrashes poor Zulfiqar and trashes their house in the process. The duo still maintain great chemistry on screen, even while Saeed is showcasing her karate skills.

It's a welcome change from every other commercial, in which a trophy wife is frying endless pakoras for her husband dearest and actually shown to be enjoying it. Usually, the woman is portrayed as submissive but as always, Saeed doesn't conform to the norm. Fans will certainly enjoy seeing the comedic side of the budding actress.

We don't have our own Vogue empowerment ads but this one hints at the same subject matter - women shouldn't be afraid to take matters into their own hands.

However, there are always people who look at the glass half empty...

Opinion

Editorial

Unfinished business
Updated 03 Jul, 2026

Unfinished business

THE landmark 18th Amendment and seventh NFC Award radically reshaped Pakistan’s fiscal federalism by transferring...
Abuse cycle
03 Jul, 2026

Abuse cycle

LULLED into a sense of false security by its own denial and apathy, Pakistan is a long way from achieving tangible...
Closing the gap
03 Jul, 2026

Closing the gap

THE numbers are encouraging, yet one cannot help but rue the opportunities still being lost. The GSMA’s Mobile...
‘Talks over hostility’
Updated 02 Jul, 2026

‘Talks over hostility’

THE recent appeal endorsed by civil society members from Pakistan and India, urging the prime ministers of both...
Lahore tragedy
02 Jul, 2026

Lahore tragedy

THE death of 14 children in the roof collapse of a private tuition centre in Lahore has plunged the entire country...
Data policy
02 Jul, 2026

Data policy

THE draft ‘Data Governance Policy’, released by the IT ministry recently, is a welcome step towards modernising...