MILAN: After years of moving production to Asia, some European companies are following the example of their US counterparts and coming home.

Decisions by the likes of Italian leather goods brand Piquadro SpA and battery maker FIAMM SpA to boost production at home do not mark a reversal of the “off-shoring” phenomenon that has shaped global business for two decades.

But companies are tiptoeing back to their home regions, driven by rising salaries in China that are eating away at the profit margins that once lured them abroad. They are weighing the still lower but climbing manufacturing costs abroad against the difficulty of overseeing production far from home, plus the cost and time taken to get goods to Western markets.

“Re-shoring” is being led by clothing, footwear and electronics companies, partly because they are rediscovering the cachet of the “Made in Europe” label. But in Spain, for example, depressed wage levels since the eurozone crisis have also prompted foreign car firms to open production lines there.

A Pricewaterhouse Coop­ers survey of 384 eurozone non-financial companies last month found almost 60 per cent had re-shored some operations, mainly production, over the past year, against 55pc which had done the opposite.

Italy topped the re-shoring list with 44 companies, while Ireland, Germany and Spain also featured prominently.

Luciano Fratocchi, a professor of management and engineering at Italy’s L’Aquila University, said re-shoring has become part of companies’ survival strategies since the economic crisis.

Many Italian firms have reduced or overhauled their production lines because of falling demand, concentrating their remaining manufacturing closer to target markets.

Published in Dawn December 2nd , 2014