Leading Indian dairy manufacturing company Amul recently released an illustrated advertisement depicting Pakistan Peoples Party (PPP) Chairman Bilawal Bhutto Zardari being shooed away by Amul’s mascot.

The illustration came out in the light of Bilawal’s recent speech on the Kashmir issue.

It shows a figure which is likely to mean as one representing Bilawal holding a microphone while sitting on the front seat of a green car with a guard standing beside him. The figure is pointing towards the Amul girl who is pointing in a manner that can be translated as her wanting him to go away. The illustration reads “Bilawal Phutto” (Bilawal go away), playing on and mocking the Bhutto family name.

The illustration ad also made it to the Amul hits of 2014 on the brand’s website.

Addressing the National Youth Parliament’s session last Sunday, Bilawal had criticised the UN saying much of the hostility in the subcontinent was due to the unresolved Kashmir issue. He had gone on to say that Kashmir was "an example of the failure of the United Nations."

Bilawal's focus on Kashmir builds from his recent remarks that if the PPP came back in power, the party would wrest all of Kashmir from India.

The advertisement has come at a time when at least 20 people have lost their lives in skirmishes at the Line of Control (LoC) and the working boundary.