US judge approves Facebook privacy settlement over ads

Published August 27, 2013
The loading screen of the Facebook application on a mobile phone is seen in this file photo illustration taken in Lavigny May 16, 2012. — Reuters Photo
The loading screen of the Facebook application on a mobile phone is seen in this file photo illustration taken in Lavigny May 16, 2012. — Reuters Photo

San Francisco, Aug 26, 2013 - A US judge on Monday granted final approval to Facebook's $20 million settlement of a lawsuit over targeted advertising despite objections that the deal did not go far enough to protect children's privacy.

Five plaintiffs filed a class action against Facebook in 2011, saying the social networking giant's "Sponsored Stories" program shared users' "likes" of certain advertisers with friends without paying them or allowing them to opt out.

A "Sponsored Story" is an advertisement that appears on a member's Facebook page and generally consists of a friend's name, profile picture and an assertion that the person "likes" the advertiser.

The case has highlighted tension between privacy concerns and Facebook's drive to monetize user content.

Under the terms of the settlement, Facebook will pay $20 million to compensate class members, and promised to give users more control over how their content is shared - changes which plaintiff lawyers estimate to have a value of up to $145 million.

Facebook charged advertisers nearly $234 million for Sponsored Stories between January 2011 and August 2012, court filings show.

Child rights advocates had argued that no minors should have their content shared with advertisers.

But in an order on Monday, US District Judge Richard Seeborg in San Francisco wrote that the settlement, "while not incorporating all features that some of the objectors might prefer, has significant value."

Representatives for Facebook, the plaintiffs or objectors could not immediately be reached for comment.

The case in US District Court, Northern District of California, is Angel Fraley et al., individually and on behalf of all others similarly situated vs. Facebook Inc, 11-cv-1726.

Opinion

Editorial

Privatisation divide
14 May, 2024

Privatisation divide

WITH Deputy Prime Minister Ishaq Dar having clawed his way back to the centre of economic policymaking, a tussle...
AJK protests
14 May, 2024

AJK protests

SINCE last week, Azad Jammu & Kashmir has been roiled by protests, fuelled principally by a disconnect between...
Guns and guards
14 May, 2024

Guns and guards

THERE are some flawed aspects to our society that we must start to fix at the grassroots level. One of these is the...
Spending restrictions
Updated 13 May, 2024

Spending restrictions

The country's "recovery" in recent months remains fragile and any shock at this point can mean a relapse.
Climate authority
13 May, 2024

Climate authority

WITH the authorities dragging their feet for seven years on the establishment of a Climate Change Authority and...
Vending organs
13 May, 2024

Vending organs

IN these cash-strapped times, black marketers in the organ trade are returning to rake it in by harvesting the ...