SIALKOT, Oct 6: A beggar embarrassed the staff at a cell company franchise when he reminded them that leaving his `profession’ aside he should be taken as a respectable subscriber to the service and deserved customer care like anybody else.

Muhammad Zafar of Pakpattan, who had been begging on city streets for many years, got annoyed when the guards at Mobilink franchise on Paris Road tried to stop him from entering the shop.

The man, clad in his professional attire, first snubbed the guard and then addressed the franchise staff saying right now he was a customer deserving all the respect and care the multinational firm claimed to have for its subscribers.He informed the staff that the purpose of his visit was to get a duplicate of his lost sim and not the alms.

However, after getting the sim he left the franchise but not without delivering a thorough lecture on the importance of customer care.