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The despair in villages
INTERNATIONAL consultancy Dun & Bradstreet estimates that India loses nearly $15 billion worth of farm products every year because of inadequate processing and cold-storage facilities in the country. The federal commerce ministry, and the food processing ministry are now demanding opening up of agri-business to foreign direct investment (FDI). This would enable foreign retailers to set up supermarkets to sell farm produce, and also set up agriculture and food parks, on the lines of special economic zones. Most farmers in India are exploited, as middlemen and traders deprive them of remunerative price, though they sell the produce in the cities at hefty profits. The entry of organised retailers has hurt the intermediaries, who are naturally trying to lobby with petty politicians to curb the entry of big retailers. But FDI in the agri-business would ensure that financially sound companies are able to invest in cold storages, chilling plants, washing, grading and sorting facilities, temperature-controlled warehouses, testing facilities, and other requisite infrastructure. India has an appalling lack of food processing infrastructure. Bad roads, linking farms to towns and cities, pathetic storage facilities, absence of processing units, and equally bad infrastructure at airports have led to dismal performance on the export front. There are moves to allow contract farming, so that organised players are able to access farms and their produce. Different clusters are also likely to be set up across the country, for different agricultural, horticultural and floriculture produce. Sharad Pawar, the federal agriculture minister, says that high quality cold chain is essential to ensure an increase in India’s exports of processed vegetables and fruits. According to Subodh Kant Sahai, the junior food processing industries minister, the absence of a strong cold chain sector could delay prove to be dear for Indian agriculture. Though India is one of the world’s leading agro producers, it has a cold storage capacity of just 20 million tonnes, much of it used for the storage of potatoes. The government has set up six agri export zones (AEZs) for floriculture in states like Karnataka, Tamil Nadu, Maharashtra, Uttarakhand and Sikkim, and cold storage and cargo handling facilities are being established at airports including Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Cochin. But the AEZs policy has been a non-starter, even in states like Karnataka. The government is now considering allowing private and even international players, to set up airports exclusively for cargo operations. This is likely to boost exports, especially of perishable cargo, including flowers. DESPITE India being described as an emerging ‘flower power,’ its performance in floriculture exports has been disappointing. There have been instances where entrepreneurs, who invested millions of dollars in facilities in the country, have had to abandon their projects, because of delays at airports, resulting in cancellation of orders. Some of the floriculture exporters have relocated to countries like Ethiopia, and have seen their business blossom. India has a rich variety of agro climatic zones, which results in a fascinating range of flowers, including temperate ones, being raised. India’s share in the international floriculture trade though is negligible: the global floriculture trade is worth nearly $12 billion, but India accounts for exports of less than $70 million. The government hopes to raise this figure to about $230 million over the next five years. The industry, however, is more bullish, and hopes to earn about a billion dollars through exports in just three years. While the US is the largest market for Indian flowers, Europe (including the UK and the Netherlands) and the Middle East are emerging as major destinations. Japan is also likely to be a significant buyer of Indian flowers — both dry and cut flowers. The Agriculture Products Export Development Authority (APEDA) has a market facilitation centre in the Netherlands, and plans to set up similar facilities in the Middle East and Japan. But all the efforts of the industry could go waste if the infrastructure in India continues to remain poor. Power shortages are rampant in rural areas, especially in states like Maharashtra and Karnataka. Cold chain and refrigerated warehouses are meaningless concepts in the absence of regular and good quality power. Similarly, if the industry has to invest huge sums in diesel power generators and back-up units, the price of flowers would become prohibitive, adversely affecting exports from India. Domestic demand for flowers is also growing at an estimated 40 per cent annually. The setting up of hundreds of shopping malls and fancy stores in urban India is giving a boost to the floriculture trade in the country. The likely entry of international retail chains — including Wal-Mart, Carrefour, Tesco, Sainsbury and others — is expected to further boost demand in the cities. Indian companies like Reliance and ITC, which are emerging as big players in the agro-business, also have ambitious plans for the floriculture sector. The area under flower cultivation — which was just a little over 50,000 hectares in the early 1990s — is expected to nearly quadruple in a few years.
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