LAHORE, March 29: The Export Promotion Bureau (EPB) will grant 70 per cent subsidy on cost of stand/stall to the exporters of textiles attending the ASAP Global Sourcing Show being held in Las Vegas, USA, in August, sources said on Saturday.
The subsidy will be offered to those applicants contacting the EPB before April 3, the sources said, adding ASAP Global Sourcing Show has offered Focus Country Status to Pakistan this year.
This status, the sources claimed, "would give Pakistan several free-of-cost benefits like premium show floor location, special media coverage of the Pakistan Pavilion, special mention in the pre-show attendee marketing campaign, full page colour advertisement in the ASAP Sourcing Guide, specific marketing of Pakistan's sourcing strengths".
It may be reminded that EPB has spent more than $95,000 for getting Focus Country Status at the APLF being held at Hong Kong while the ASAP offer is without any financial implication.
The ASAP is the largest garment sourcing show held in the US and textile exporting countries are planning big national pavilions in the event.
