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20 March 2004
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Saturday
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28 Muharram 1425
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US struggling to improve its image in Germany
By Chad Thomas
BERLIN: A year after the start of the Iraq war, the United States government appears to have its work cut out as it sharpens efforts to improve its dismal image among Germans.
Generally a fairly pro-American society, public approval in Germany for Washington's policies has taken a nosedive in the last year, in large part owing to the continuing rift over Iraq and the best approach to fighting international terrorism.
A poll released this week indicated only 38 per cent of Germans have a favourable view of the US, down from 45 per cent in the same poll just 10 months ago. The survey - conducted by the nonpartisan Pew Research Centre in late February and early March before the Madrid bombings - also found 82 per cent of German citizens mistrustful of America.
"In the long haul, if this persists, we'll have more and more trouble finding close ties on the policy level with the German government," said Phillip Henderson of the independent foreign policy organization, German Marshall Fund of the United States.
"Politics do in the longer term follow public opinion," added Henderson, who is the organisation's programming director. That fact has not escaped the American government and a number of German multinational corporations doing a significant amount of business in the United States.
The US embassy in Berlin has launched two new outreach efforts in recent months in the eastern part of the country intended to boost America's standing. In April ten teachers from eastern Germany will be the first to participate in a new programme to the United States. They will travel to the US for a two-week visit, spending one of those weeks with an American family.
The programme, which will expand over the coming months, is funded by private enterprise, including German automakers DaimlerChrysler, Volkswagen and BMW.
"The USA is the largest market that we have," said Heinrich Timmerherm, BMW's corporate lobbyist in Berlin, explaining one reason for his company's participation. "Naturally, a large company, a 'global player,' must take a major interest in looking outside of the German viewpoint at other countries."
The US embassy has also begun sending embassy staff, and other Americans living in Germany, into East German classrooms to talk about life in the United States. So far, Americans have made more than 100 such visits. -dpa
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