|
|
|
| July 1, 2003 | Tuesday | Rabi-us-Sani 30, 1424 |
ACB gets new name
SYDNEY, June 30: Australian Cricket Board (ACB) will have a new identity and will be called cricket Australia from midnight on Monday.
The new name and identity will take to the international cricket field for the first time in shortly over two weeks when Australia meet Bangladesh in the two-Test series in Darwin.
However, the iconic baggy green cap worn by Australia’s Test cricketers will remain untouched. Cricket Australia Chief Executive James Sutherland said the new identity was developed after a strategic review showed that the large number of different brands and images used in Australian cricket were uncoordinated.
“This diluted the sport’s voice when competing for attention against other sports and competitors,” he said.—PPI
|
|
|
|
