April 2, 2002	Tuesday	Muharram 18,1423

KARACHI, April 1: Pakistan Advertisers Society will help set rules of the game for Media Buying Houses by playing the role of a catalyst.

This was stated by Haroon Bashir, Chairman, Pakistan Adertisers Society, at a workshop in Karachi. The workshop was organized on the subject Media Buying Houses — Role and Responsibilities, says a press release.

The workshop was divided into two sessions as each session consisted panelists comprising representatives of the advertising agencies & media buying houses.