No buyers for Preity Zinta's film
Acting and production are two different ball games and Preity Zinta, actress who turned producer with 'Ishkq in Paris', is learning this the hard way. Although the initial release date was announced as October 5, 2012, it was first postponed to November 2 and then indefinitely.
Preity's ambitious project went to floors late in 2011, according to reports. Directed by Prem Soni, the film was co-written by Preity, and stars French actress Isabelle Adjani and newcomer Rhehan Malliek along with her. Nobody had any inkling of trouble brewing until the first promos of the film were pulled off after running them for 40 days—apparently the film had not found any buyer.
A source close to Preity, explained: "There was no sense to continue the promos since she hadn't locked the release date." Preity is on a hunt for a buyer since. Things got worse when the director of the film Prem Soni was diagnosed with cancer in October last year and Preity tweeted: "Sometimes we have no control over life and destiny. I believe things happen for a reason. Ishkq In Paris gets more special now."
However, even with Soni, fast recovering and finally done with the post production of the film, indications are that Preity has not yet locked the deal with any buyer. According to reports, Preity has demanded a whopping Rs 20 crores for the film and no buyer is willing to shell out that amount of money as the initial promos had failed to garner a favourable response.