The setting was theatrical: The autumn-winter 2013 collection by the Milanese company, which started out in 1913 as a luggage maker for Italy's kings, was held in a transformed former warehouse at Prada headquarters.
Video images projected onto the walls alongside the runway showed a mysterious woman, in silhouette, who lingered at the doorway of her house, running her hands through her hair and looking wistfully out down the road.
What she was planning to do if Bond did show is anyone's guess: but there was a hint in some of Prada's more revealing creations, such as a brown see-through number worn over black pants with a golden zip down to the crotch.