KARACHI: The befitting venue of the Expo Centre is ready to do business as local fashion designers, fashion houses and manufacturers eagerly eye prospective foreign buyers while presenting their collections at the fourth edition of the three-day Karachi Fashion Week ramp that is on from Jan 27 to 29.

Around 25 shows will be put forth featuring as many designers, some of them big names of the industry such as Munib Nawaz and Usman Dittu with newcomers, besides a special show that will acknowledge the contribution made to the fashion industry by legendary names. There are four Malaysian buyers and fashion designers attending the event this year including a KFW regular, bridal wear designer Sharifah Kirana-Ghazali showing her hijab-inspired collection, two from Nigeria, six from Los Angeles, and one from India so far.

The KFW Red Carpet area features an exhibition space with stalls set up by Brands Just Pret, Gul Ahmed, Borjan, Turkish Airlines, Indian designer Karma, etc. The choreographer for all the shows is Imran Kureishi with hair and make-up by Huma Tahir of Huma and Zara’s Salon assisted in male grooming by Bilal Khan, backstage management by Moiz Kazmi and model-cum-designer coordination and management by Sheharyar Shaukat and Muneer Mohammed. The event has been presented by Trade Development Authority of Pakistan and organised by Arshad and Farhana Siddiqui of Triple-E Events.

Nigerian designer Joseph Adebayo of Modela Couture opened Day One’s first show by showing a brilliant fusion of synthetic foliage and fabric weaved together into full and short-form western silhouettes for both men and women with head pieces in customary Nigerian form. It showed the designer’s creativity with practicality weaved into its very essence for fun and friskiness. Model Iraj Manzoor was the show opener in this segment.