Designers and brands have come to our society to grab our attention and make us trendy and update.

There are many western brands recently opened in Karachi and Lahore which sell nothing less than Rs5,000.

Only three per cent of all Pakistanis today can afford such luxury brands, therefore, the questions must arise in our minds that why Pakistanis love to buy imported western brands?

Why do not we use the products made in our own country? Why are we becoming so brand conscious? In my opinion, this is the mental concept of the Pakistanis to prefer western brands as compared to the local one. Buying imported products has become a common trend among Pakistani consumers.

It is been observed that local brands have quality products but they have also very high prices. So the sellers of local brands have to fix the prices of their products by keeping in their mind the affordability of the local people.

We need to break our liking for artificial lifestyles and try to understand the economic condition of our country and stop being reckless about western brands. We must try to provide benefits to our own nation and make the things affordable for Pakistanis.

No doubt Pakistan is a poor country, but an average Pakistani has strong patriotic feelings for their country.

We must, therefore, promote the concept of buying Pakistani products and discourage using of foreign products.

Buy Pakistan should become a symbol of pride and in keeping with the concept of national culture and dignity.

RIMSHA AHMADKarachi