EUROPEANS are known for their fair business practices or at least that is what they preach. But it seems that is definitely not true when they do business in other countries.

A good example exists in Pakistan where ethics seem to be different for them. The case in point is a promotional advertisement campaign of a telecommunications company that is deliberately misguiding its customers. I ask at the cost of what.

The publicity campaign gives the impression that its customers can enjoy on net telephone calls anywhere in Pakistan for free during 24 hours after subscribing to the offer for Rs9.99 plus tax, whereas in reality the total duration given within 24 hours is 150 minutes, but that is not mentioned in TVCs and outside advertisements.

Apart from this, Nov 1 onwards these 150 minutes will be reduced to 50 minutes which is not mentioned in their advertisements either. Disenchanted with this foul play, I am porting out my number to another network but I would request the company to adopt fair business practices and stop cheating us customers.

MUSTAFA KHURRAM Lahore