Also, the way they introduce the simply put ‘Tareeqa badlo’, painted on the wall, speaks immensely for itself, and to the right audience. A lot of our local streets are seen where people paint their messages on the walls in order to be heard. UBL Omni did exactly that and successfully spoke to the general public in their tone of voice. It is worthy to note, that the set might not have had the same impact, had the motorbike not passed from right in front of the wall and also if the cart was not placed at the right corner, completing the frame.

The service itself is quite economic for the 'unbanked' population. It offers them all that they would expect from a bank but is also more convenient than a bank. Most importantly, UBL Omni does not have restricted timings like a bank would normally have. You can make use of the service even later at night, as long as your nearby Omni Dukaan is open. UBL Omni’s minimum charges and now the availability of the ATM card, has added to the benefits and brought the unbanked population at par with the rest of the population that uses the regular banking services. These benefits have led UBL Omni to win the GSMA Global Mobile Award 2012 for “Best Use of Mobile in Emergency or Humanitarian Situations”.

According to a report by the State Bank of Pakistan, the Branch-less Banking network in Pakistan has expanded by 16 per cent to reach 22,512 agents across the country. Telenor’s Easypaisa and UBL Omni lead the branchless banking movement and with new licenses being issued to more banks, could make 2012 an important year for branchless banking and mobile financial services in Pakistan.

 

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