Found outside Agha’s Supermarket, promising a selection of the freshest fruits and vegetables the city has to offer all packed in this van, Pick Fresh derives its cognizance from a concept new to most Karachiites, that of hand picked and hand selected produce.

“My grading and picking method is very rigid; I bring produce of the highest standards to my customers as filtered by my stringent grading facility,” explains CEO and mastermind, Tahir Munir.

To read more about Pick Fresh, grab the April copy of the Herald on stands now. – Text by Faiza Virani, video by Dawn.com