Pakistan Fashion Design Council (PFDC) is probably the most dependable fashion council. With Regular fashion weeks every season, its shows bring in foreign buyers and notable journalists such as Hilary Alexander (Telegraph’s expert on fashion) and Alexandra Senes (Leading French fashion enthusiast) to Pakistan.

The designers have affirmed that bridals are where the real money lies. It’s become the couture of Pakistan, as well as the entire South Asia. With Style360’s Bridal Couture Week already happening for the last three seasons, now Pakistan has a council affiliated to bridal week. The PFDC held its first bridal week in collaboration with the leading beauty brand L’Oréal Paris. – Text by Moiz Kazmi, photos by Faisal Farooqi/Dragonfly