ISLAMABAD: Commerce Minister Jam Kamal has directed all relevant stakeholders to coordinate with the governments of Khyber Pakhtunkhwa and Balochistan to achieve a $200 million target in meat exports to Malaysia.
The directive came during the third meeting to formalise Pakistan’s meat exports to the Malaysian market, attended by Food Security Minister Tanvir Hussain and SAPM Haroon Akhtar Khan.
An official statement said the minister emphasised strengthening the meat export sector and ensuring competitive pricing. He also instructed the formation of a working group to submit a final report within a week, with input from provincial governments and private-sector participants.
The committee reviewed strategies for buffalo and cow meat exports, focusing on supply chain logistics, cost competitiveness, and quality standards. Discussions covered CNF (Cost & Freight) pricing, a comparative analysis with Indian exports, and measures to maintain Pakistan’s edge while meeting Malaysian market requirements.
Officials highlighted the importance of selecting buffaloes aged 14-18 months to address challenges such as price fluctuations, incentives for exporters, and operational efficiency improvements at farms and slaughterhouses.
The committee recommended fostering long-term cooperation with Malaysia through a mix of government support and active private-sector engagement.
Published in Dawn, November 12th, 2025