TEHRAN: Hidden behind imposing brick walls in the heart of Tehran, a renovated industrial cellar where decades ago Iranian beer was made has been transformed into a hub for contemporary art.

The ambitious restoration of the derelict Argo factory has made it “one of the most beautiful buildings of Tehran”, said architect Nazanin Amirian, visiting the latest exhibition there.

While the former factory with its towering chimney and cavernous cellar has been given a new life, many other historic buildings in the Iranian capital face a grimmer fate.

“We hoped restoring Argo would inspire others to preserve similar buildings,” said Hamid Reza Pejman, director of the Pejman Foundation that took on the project.

But “economic conditions are tough”, said Pejman, after years of crippling sanctions and with no government funding to support restoration endeavours.

Established more than a century ago, the Argo factory had produced one of Iran’s oldest and biggest beer brands before falling into disuse.

It had ceased operations just a few years before the 1979 revolution, which toppled Iran’s Western-backed Shah and ushered in a strict ban on the production and consumption of alcoholic beverages.

The brand itself lives on alcohol-free, with rights to the Argo logo transferred to a local beverage company, Pejman said. He said that since the factory was “out of operation” at the time, it was spared the fate of some other breweries which were set ablaze during the revolution.

Published in Dawn, March 8th, 2025