KARACHI: DawnMedia has partnered with the English Biscuit Manufacturers (EBM) on its climate change initiative ‘Breathe Pakistan’, aimed at “tackling environmental challenges and promoting sustainable” practices.

Breathe Pakistan was launched earlier this month to mobilise citizens to incorporate environmental sustainability into their daily lives.

EBM Executive Director Shahzain Munir expressed how the partnership was a “natural extension of their #NourishTheWorld sustainability pillar that underscored their commitment to environmental progress — for today and generations to come”.

Munir highlighted how EBM’s strides towards sustainable business practices went beyond compliance, said a press release. Aside from continuously reducing their own greenhouse gas emissions and freshwater use, they are “fostering industry-wide partnerships to collaborate on water conservation research and waste management for greater impact”.

According to a DawnMedia statement, the agreement sets the stage for impactful initiatives, combining the strengths of both organizations to achieve their collective goals and underscores their shared commitment to work together for climate advocacy and ecological preservation.

Published in Dawn, October 29th, 2024