Spiro Spathis, Egypt’s oldest carbonated drinks company, is having a sensational comeback, Al Jazeera reports.

Founded in 1920 by a Greek beekeeper from Kefalonia whose name it bears, “Spathis” has been part of life for generations of Egyptians.

Now, thanks to a nationwide campaign to boycott Western producers supportive of Israel, the century-old brand is causing a stir as the poster child for Egyptian solidarity with Palestinians.

Read the full story here.