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Published 17 Mar, 2023 06:59am

Edtech Maqsad raises $2.8m in seed round

KARACHI: Maqsad, an edtech platform for academic content, has raised a seed round of $2.8 million at an undisclosed valuation, co-founder Roos­han Aziz told Dawn in an interview on Wednesday.

The latest funding takes the startup’s all-time capital raised to $4.9m as it conducted a pre-seed round of $2.1m a year and a half ago.

A company statement said the round was led by Speedinvest and returning investor Indus Valley Capital. Other participants included Stellar Capital, Alter Global, Johann Jenson (SVP Product at GoStudent) and other strategic angels.

Incoming investor Spee­dinvest is one of Europe’s largest seed funds and already has an edtech unicorn in its portfolio, Vienna-based GoStudent.

Founded in 2021 by Mr Aziz and Taha Ahmed, Ma­q­sad aims to make education accessible for 100m Pakistani students via an end-to-end learning mob­ile platform that provides teaching, testing and query resolution for grades 9 to 12.

In the last six months, the Maqsad app has been downloaded over a million times, answered 4m student queries and has consistently ranked as the top education app in Pakistan on the Google Play Store, it claimed.

Pakistan has one of the highest student-teacher ratios in the world, with only one teacher for every 44 students.

The expected annual education spend is $37 billion by 2032, Mr Aziz said, adding that a quarter of this goes towards after-school academic support that is often expensive and difficult to access — a problem that Maqsad is trying to solve.

“We teach math, physics, chemistry and biology. We’re also starting English lectures soon,” he said, adding that the app covers the syllabuses of Sindh, Punjab and federal textbook boards.

Even though the app is free to a large extent, the two co-founders are in the process of rolling out premium, fee-based services. As for the fee structure, Mr Aziz said the app is offering several packages. “On average, a student can have full access to the whole range of subjects at a monthly fee of around Rs500-600,” he said.

The app’s query-solving technology called Doub­tSolve and interactive testing help solve a key problem for students who lack ready access to quality instructors. “We recently enhanced our assessment feature, which allows students to confidently self-evaluate, and witnessed consistent 150 per cent-plus month-on-month gro­wth in questions attempted.”

Published in Dawn, March 17th, 2023

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