China's state planner has urged local governments to minimise the impact from Covid-19 restrictions over the upcoming Lunar New Year holiday to help a rebound in consumption, as rising cases of the Omicron variant threaten economic growth.

“Local governments should avoid simplified, one-size-fits-all ... Covid-19 epidemic and control measures (over the holiday) and minimise the impact on the people's life,” the National Development and Reform Commission said in a statement.

It said low-risk places in China meet the reasonable demand for short trips from urban and rural residents, and step up the supply of everyday products over the holiday period.