Lifebuoy Shampoo has partnered with the Ministry of Human Rights to bring forward 'Tum Mazboot Ho' – a campaign that aims to inspire women to raise strong daughters, and make mothers understand that education strengthens our daughters.

Launched on International Women’s Day, Lifebuoy Shampoo’s latest campaign with the Ministry of Human Rights, showcases the strength of the bond that mothers share with daughters, highlighting the influence and need of education in protecting and strengthening our youth.

The TVC sheds light on a powerful message that aims to motivate women towards raising stronger daughters and empowering themselves to carve a better future for themselves.

The film peeks into the mind of a young girl who observes societal wrongs and understands that she can rise above such circumstances through education.

With this campaign, Pakistan’s largest haircare brand, Lifebuoy Shampoo, builds on its long-running efforts to educate, enable, and empower girls across the country.

Commenting on the initiative and partnership with Lifebuoy Shampoo, Dr. Shireen Mazari, Federal Minister of Human Rights for Pakistan, said, “Every woman has a right to safety and a life free of violence. To support women facing domestic violence, the Ministry of Human Rights has launched a free, nationwide helpline 1099 to seek help against domestic abuse. Through our partnership with Unilever Pakistan, we hope that our efforts reach to a widespread audience and help millions of young girls who dream of a safe and equal future.”

Amir Paracha, Chairman and CEO, Unilever Pakistan, said, “Domestic violence is a realitythat millions of women face, and are increasingly vulnerable to in the post-Covid world. Ourcommitment in partnership with the Ministry of Human Rights is to ensure a world in whichyoung women are raised to challenge and change this truth, and not conditioned to accept it. As a part of our corporate social responsibility, and vision to stand as #UnileverForPakistan, it is my hope that through this message, Lifebuoy Shampoo continues to inspire Pakistanis to become advocates for an equal and empowered Pakistan.”

Asima Haq, Director, Beauty and Personal Care, Unilever Pakistan, while supporting the cause, said, “I feel that brands have the power to drive a positive change in society. I feel it is deeply important for us to use our voice and platform to help create a positive future for one entire half of our country’s population. Lifebuoy Shampoo’s message of strength and ‘Mazbooti’ aspires towards raising stronger daughters for Pakistan, and this promise has enabled over 10,000 young girls enroll into schools over the last two years. With this campaign, we want women to strengthen their daughters through education, andfind the support they need for their own wellbeing.”

Culminating a message that is essential to understand in today’s day and age, Lifebuoy Shampoo has explored how education is a strong way to ensure that the younger segments of society can be possibly protected, uplifted and empowered towards a better future.

Lifebuoy Shampoo encourages people across the country to stand for their rights andprogress with the 'Tum Mazboot Ho' (you are strong) message.

Watch the TVC here:

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