ISLAMABAD: The annual Lok Mela 2020 opened on Friday night at Lok Virsa showcasing cultural attractions from various regions of the country. The festival will run until Nov 15.

Minister for Education Shafqat Mehmood, also the chief guest, announced opening of the festival wherein craftsmen, dancers, vocalists and instrumental artists gathered to enthrall audiences.

Carrying on past tradition, the event began with a ceremony to commemorate the work of renowned artists through dastarbandi and chadarposhi. Badsha Zadi, who has spent 40 years of her life making ralli - famous Sindhi patchwork quilts - was recognised as the master artisan. Folk artist from Balochistan Jangi Khan, was also acknowledged for his art.

“The annual folk festival is a unifying platform for all, particularly the artists, whose contributions are recognised in promotion of local cultures and who make significant contributions to pass on their skills to generations,” Mr Mehmood said while acknowledging that lives of folk craftsman and performers are tough, yet they continue contributing towards keeping dying art alive.

Use of advanced technology plays a significant role in the promotion of cultural traditions in the globalised world, he said, adding: “We must make the best use of the latest technologies to introduce the unique Pakistani cultures to audiences around the globe.”

He thanked all participants and representatives from cultural departments for making the festival a success.

Lok Virsa’s Executive Director Talha Ali Kushvaha welcomed guests and reassured participants that he will offer them support.

“It is impressive that representatives from across the provinces have come together, setup stalls that showcase their indigenous handcrafted products,” he said.

The festival is an opportunity for craftsman to sell their products directly to consumers and communicate with them without middlemen. “The festival is a perfect place for exposure to all embassies that are housed in the capital city that can play a vital role in promoting the vibrant and diverse Pakistani culture to the outside world,” he pointed out.

Published in Dawn, November 7th, 2020