President Dr Arif Alvi on Friday suggested that the media industry should create its own revenue streams instead of depending on the advertisements given by the government, Radio Pakistan reported.
The president was addressing the Pakistan Media Convention organised by the Council of Pakistan Newspaper Editors (CPNE) in Islamabad.
Dr Alvi highlighted the need for developing self-reliant business models for the media houses. He said freedom of the press was a fundamental right but it should be exercised with responsibility and self-regulation.
Talking about diverse trends in the current age, he said the young generation was hooked more to the social media than print publications. The president was of the view that media was playing a crucial role in strengthening the democratic culture and values in the country.