Eidul Azha is officially the de-facto “season to be jolly” for Pakistani filmmakers. Every year, filmmakers battle each other to nab this particular holiday — irrespective of whether their films warrant an Eid release or not.
Although Eid brings in record-breaking box office numbers, no one considers the financial damage the titles inflict on each other, or the fact that the remaining year sees no big releases.
This year, the fight is between three big motion pictures: Jawani Phir Nahin Aani 2, Parwaaz Hai Junoon and Load Wedding — one, a sweeping family-friendly comedy; the other, a romantic-drama that doesn’t exploit nationalistic sentiments of the armed forces in bad taste, and finally a social drama wrongfully presented as a comedy.
By a miraculous stroke of luck, all three turned out to be cinema-worthy endeavours.