Party and campaign songs have come a long way since PPP's Dila Teer Bija, recorded in a small Lyari studio, and the MQM anthem Mazloomon Ka Saathi, were at the forefront.

Very soon, other parties followed and a turning point came in 2011 when the PTI hired a DJ for music at its rally. It lured in the younger generation with the Strings’ pop tune Main Tou Dekhoon Ga, penned by Anwar Maqsood.

Read more about the history of the music of politicking and a run-down of what makes a party slogan.