The students of Indus Valley School (IVS) of Arts and Architecture have had enough. They will not let you forget.

“Karachi is such a violent city,” says graphic designer Umaima Mughal. “We have permanently become indifferent to the violence around us.”

Mughal along with over 20 students in her year at IVS do not want Pakistan to forget those that have shed blood. In a campaign designed to evoke painful memories and emotion, these students visually communicate the horrors of the Army Public School tragedy that shook the country on December 16 last year.

As people appeared to move on with their lives three months after the brutal massacre of schoolchildren, these graphic design students felt compelled to issue a reminder.

“Some stains don't wash out,” reads one poster, showing a green APS cardigan bloodied at the chest.

“Ask. Question. Think,” reads another, bearing a wrestling ring held up by children, in which a soldier and militant are engaged in a fight.

It was after she met the victims' families at the Aga Khan University Hospital that she realised how long-lasting the psychological trauma of the episode was.

“We have become numb. We wanted to move people; to feel something when they look at the posters. We don't want them to remain indifferent,” Mughal adds.

“We want people to feel the pain.”

Below is a compilation of the artwork of IVS students, dedicated to the children of Peshawar:

Published March 6th, 2015