The four-day Pakistan Fashion Design Council Sunsilk Fashion Week (PSFW) 2014 begins today. Follow Dawn.com’s live updates with the glitz and glamour of the event where lots more will happen besides the designers showcasing their brands.

PFDC has established regular fashion weeks since February 2010, endeavoring to map Pakistan on international fashion week circuits, in collaboration with giant global brand Unilever and the world’s biggest beauty brand L’Oreal Paris. To date, the Council has held 5 fashion weeks & 2 bridal weeks– with attendance from high profile international buyers and media.

Our correspondent Faisal Quraishi has front row access to the shows — follow his live updates and more on what walks down the ramp on Day one!