NEW YORK, May 18: Yahoo! scheduled a news conference on Monday amid reports it was in talks on with the popular blogging platform Tumblr about an acquisition or strategic alliance.

The California tech giant offered no details of the event, set for New York, but invited reporters to “join us as we share something special.”

Tumblr, a fast-growing blogging platform popular with young internet users, is headquartered in New York.

The Dow Jones-owned website AllThingsD reported on Friday that Yahoo! is eyeing the move to attract more users from the key 18- to 24-year-old age bracket, and that the internet pioneer sees Tumblr as one of the “coolest” sites.

The report said talks between the two firms were “serious” but that nothing had been finalised.—AFP