Where's the beef? Not at Burger King's new India restaurant

Published November 10, 2014
The debut of the chain's New Delhi branch marks the 100th country to have a Burger King restaurant, the Miami-based corporation said in a statement.
-AFP/file
The debut of the chain's New Delhi branch marks the 100th country to have a Burger King restaurant, the Miami-based corporation said in a statement. -AFP/file

MIAMI: Burger King is famous as the home of the beefy Whopper hamburger, but not in India, where the American fast food empire opened its first franchise Sunday featuring chicken, lamb and vegetarian fare.

The debut of the chain's New Delhi branch marks the 100th country to have a Burger King restaurant, the Miami-based corporation said in a statement.

“The Burger King team spent months developing a unique locally sourced menu that has been researched and tested by more than 5,000 customers across eight cities,” for its beef-free establishment in India, where many people object to the slaughter of cattle for religious reasons.

The Miami, Florida-based company said that among the “innovative” items on its Delhi menu are Whoppers made from mutton and chicken, and a paneer melt sandwich, made using a fresh cheese popular in South Asian cooking.

The new establishment opened Sunday at Select Citywalk, a popular shopping mall.

Opinion

Editorial

Wheat protests
Updated 01 May, 2024

Wheat protests

The government should withdraw from the wheat trade gradually, replacing the existing market support mechanism with an effective new one over the next several years.
Polio drive
01 May, 2024

Polio drive

THE year’s fourth polio drive has kicked off across Pakistan, with the aim to immunise more than 24m children ...
Workers’ struggle
01 May, 2024

Workers’ struggle

FACED with high inflation and bleak economic prospects nationally, the workers of Pakistan have little to celebrate...
All this talk
Updated 30 Apr, 2024

All this talk

The other parties are equally legitimate stakeholders in the country’s political future, and it must give them due consideration.
Monetary policy
30 Apr, 2024

Monetary policy

ALIGNING its decision with the trend in developed economies, the State Bank has acted wisely by holding its key...
Meaningless appointment
30 Apr, 2024

Meaningless appointment

THE PML-N’s policy of ‘family first’ has once again triggered criticism. The party’s latest move in this...