24 October, 2014 / 28 Zilhaj, 1435
DAWN EDUCATION EXPO

PAKISTAN'S MOST RESULTS DRIVEN HIGHER EDUCATION PLATFORM

DAWN Education Expo is Pakistan's most credible and trustworthy higher education platform. For over a decade, the Expo has served as a unique platform to link prestigious local and foreign higher education institutes with the best of Pakistan's university and college going students.


Organised by DAWN, Pakistan's premier English-language newspaper, the DAWN Education Expo attracts visitors from the newspaper's progressive and affluent readership.


The newspaper is required reading at many of the country's prestigious schools.



DAWN EDUCATION EXPO – RANKED HIGHEST AND HIGHLY RESPECTED

DAWN Education Expo is Pakistan's most credible and trustworthy higher education platform. It provides representatives from international and Pakistani colleges, universities and institutes of higher education with a unique opportunity to interact with (and even enrol) Pakistan's high achieving college and university bound students.

Over the period of 11 years, DAWN Education Expo has built a strong brand identity and established itself as Pakistan's leading and most result oriented education exhibition. Held in high regard by participating institutes and visiting students alike, the Expo has evolved into a crucial first step in the educational careers of thousands of ambitious Pakistani students.

The DAWN Education Expo is held in Islamabad, Lahore and Karachi in consecutive two-day slots which gives college and university representatives the opportunity to meet some of the brightest students from the country's most progressive and prestigious schools while providing ample time for one-on-one discussions between college representatives and potential students – and even their parents.

The Exhibitors include respected and mainstream higher education institutes from North America and the UK as well emergent ones in Australia, Belgium, Canada, Germany, Hong Kong, Ireland, Malaysia, New Zealand, Northern Cyprus, Pakistan, Russia, Switzerland, Turkey & the UAE

PAKISTAN: WHERE HIGHER EDUCATION IS HIGH PRIORITY

A sizeable proportion of Pakistan's population comprises young people aged between 15 and 24; these college and university bound students are focused, ambitious and eager to climb the ladder to success. They realise that the first and most important rung of the ladder is a degree from a reputable college or university.

Focused and driven, Pakistani students (and their parents) meticulously plan their higher educational careers; they are committed to earning a degree from the best possible educational institution and to this end they are willing to invest significant amounts of time and financial resources.

In 2014-2015, more than 25,000 Pakistani students are expected to pursue higher education at colleges and universities abroad; more than half of these students are expected to choose a university or college in the United Kingdom & Australia; the remainder will choose an educational institution in North America, Europe and the Far East & the Middle East.

THE DAWN MEDIA GROUP - PAKISTAN'S LEADING MEDIA GROUP

The Dawn Media Group is Pakistan's leading multimedia group straddling print, digital, television and radio. Dawn is the flagship newspaper of The Dawn Media Group. It was founded in 1947 and is now recognised as the most authoritative newspaper in the country, widely respected for the credibility of its reporting and the independence of its views. The market leader within Pakistan's quality print media, Dawn is read by key influencers in the public and private sectors and by the majority of the English reading public, many of whom constitute a significant proportion of Pakistan's current decision making generation.

The Dawn Media Group has a proven track record of organising exhibitions and conferences that deliver on their objective of bringing together the key influencers and stakeholders from specific industries and interest groups thereby providing them with a platform conducive to networking and doing business. DAWN All About Life Styles will be no exception.

MEDIA CAMPAIGN AND PUBLICITY

To ensure maximum participation, DAWN All About Life Styles will be supported by a nationwide, multimedia advertising campaign in DAWN in the print media, DawnNews on TV, CityFM89 on the radio and DAWN.com in the digital space.

To further widen the outreach of DAWN All About Life Styles, an extensive Special Report will be published in DAWN on the first day of the exhibition. The Special Report will feature specially commissioned, highly informative articles in general. In addition there will be informative profiles about all the participating companies.