This picture taken on October 8, 2006 shows fair-goers using laptops at the US search engine giant Google's stand at the Frankfurt Book Fair. - AFP (File Photo)

NEW YORK: Google has agreed to acquire Canadian start-up BufferBox, which manages self-service parcel lockers to help consumers avoid missed deliveries, the companies said Friday.

Terms of the deal were not disclosed.

The company began with a pilot project in Waterloo, Ontario, and has been rolling out a network of pick-up stations across the Toronto area.

“We are now excited to share that we have been acquired by Google,”BufferBox said in a blog posting.

“We have a huge vision for this space and we couldn't be happier to be building it out within a fantastic organization.”A Google statement said: “We want to remove as much friction as possible from the shopping experience, while helping consumers save time and money, and we think the BufferBox team has a lot of great ideas around how to do that.”

The move comes with Google increasingly entering the retail space with its own shopping site and a Google Play Store, which sells not only digital products but hardware such as Google-branded tablets and smartphones.

The service could help Google compete with other online retailers like Amazon, which have similar services.

On Wednesday, Google said it agreed to buy the marketing firm Incentive Targeting in a move that gives the tech giant more tools to work with retailers on discounts and other promotions.

Opinion

Editorial

Energy inflation
Updated 23 May, 2024

Energy inflation

The widening gap between the haves and have-nots is already tearing apart Pakistan’s social fabric.
Culture of violence
23 May, 2024

Culture of violence

WHILE political differences are part of the democratic process, there can be no justification for such disagreements...
Flooding threats
23 May, 2024

Flooding threats

WITH temperatures in GB and KP forecasted to be four to six degrees higher than normal this week, the threat of...
Bulldozed bill
Updated 22 May, 2024

Bulldozed bill

Where once the party was championing the people and their voices, it is now devising new means to silence them.
Out of the abyss
22 May, 2024

Out of the abyss

ENFORCED disappearances remain a persistent blight on fundamental human rights in the country. Recent exchanges...
Holding Israel accountable
22 May, 2024

Holding Israel accountable

ALTHOUGH the International Criminal Court’s prosecutor wants arrest warrants to be issued for Israel’s prime...