Google unveils new Nexus phones aimed at high-end customers

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SAN FRANCISCO: Google unveiled two new smartphones on Tuesday for its Nexus line of devices aimed at the high end of the market dominated by Apple and Samsung.

The California tech giant said it was partnering with South Korea’s LG for its 5.2-inch screen Nexus 5X, and with China’s Huawei for its “phablet” sized 5.7-inch Nexus 6P.

Both handsets will be sold unlocked, with Google hoping to capitalise on a trend in the US and other markets away from smartphone subsidies as part of long-term contracts.

“We care about making sure there are affordable, high quality smartphones for users around the world,” said Sundar Pichai, the Google product chief who is slated to head the company’s largest unit under a reorganisation announced earlier this year.

The phones, which aim to showcase the Google Android operating system, were available for ordering in the United States, Britain, Japan and Ireland, with more countries to be added next week, Google said as it unveiled the phones at a San Francisco media event.

The Nexus 5X starts at $379 for US customers and the 6P starts at $499.

The devices will feature the new Android operating system known as Marshmallow, which allows for fingerprint sensors for unlocking and other features including Android Pay.

Published in Dawn September 30th, 2015

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