Celebrities who have remained silent on the crisis in Gaza are feeling the wrath of angry fans wielding the “digital guillotine” to block them on social media and streaming platforms, AFP reports.
Taylor Swift, Drake and many more have become targets of the “Block Out 2024” movement, which began on TikTok in response to the perceived disconnect between the glamorous Met Gala and the grim realities of the Israel-Hamas conflict.
For months, pro-Palestinian activists have flooded the comments sections of social media sites, urging stars to join calls for a ceasefire in Gaza’s deadliest conflict.
But matters came to a head after last week’s Met Gala, a glitzy fundraiser and the biggest night in fashion featuring A-list stars from screen, stage, sports and the world’s runways.
Dressed in an extravagant gown, influencer Haley Kalil posted on TikTok lip-synching “Let them eat cake” — a phrase notoriously associated with Marie Antoinette that symbolizes the callous disregard of 18th century French aristocrats towards the poor.
Fellow TikToker ladyfromtheoutside, who started the movement, responded: “It’s time for the people to conduct what I want to call a digital guillotine, a digitine, if you will,” referring to the execution apparatus used during the French Revolution.
“Take our views away, our likes, our comments, our money,” she urged.
Her message was taken up as a rallying cry for the pro-Palestinian movement, and early signs suggest the boycott may be having an impact.