HELLO CHERY is here and it is more than a name or a moment. It is the first impression the opening handshake and the tone Chery sets from day one in Pakistan. Confident distinctive and unmistakably Chery HELLO CHERY defines how the brand is seen heard and experienced not just once but every time you encounter it.

At its heart HELLO CHERY is built on a simple human truth recognition matters. That first moment matters. The way you are greeted shapes everything that follows. Grounded in Chery’s strengths of safety comfort and reliability HELLO CHERY turns this belief into a clear consistent brand signature that feels warm intentional and familiar wherever Chery shows up.

This is not just a campaign or a creative layer. HELLO CHERY is how Chery chooses to connect. It represents a shift towards being more open more human and more present across showrooms digital platforms ownership experiences and every interaction in between. It is about making customers feel seen welcomed and confident in their choice.

Designed to resonate across generations, HELLO CHERY cuts through changing roles and expectations. Whether you meet the brand as a buyer a user a decision maker or an influencer the experience feels intuitive confident and distinctly Chery without needing explanation.

The launch of HELLO CHERY follows the introduction of the first product from Pakistan’s largest SUV lineup by Master Auto Engineering earlier this month. Unveiled on Jan 14, 2026 at an introductory ex factory price of Rs10,999,000 valid until Jan 31, 2026 it reflects momentum ambition and a brand that knows exactly where it is headed.

Globally Chery is China’s number one automotive exporter for 23 consecutive years present in more than 120 countries and trusted by over 18.5 million users worldwide. One in every 4 vehicles exported from China carries the Chery name a testament to scale trust and global relevance.

In Pakistan Chery’s entry is shaped by a long term commitment to building the brand with intent and clarity. Backed by the Master Group’s four decades of automotive experience across multiple brands the focus is on creating a strong recognisable presence that customers can trust from the very first interaction and grow with over time.

Commenting on the launch Chery Master Pakistan CEO Samir Malik said, “HELLO CHERY reflects how relationships with our customers begin. When you say ‘Hello Chery’ in the vehicle the system recognises you responds to you and adapts to you over time. That same principle guides how we want the brand to show up attentive from the first interaction responsive as needs evolve and focused on building a connection that feels natural and lasting.”

From Jan 30, 2026 Chery dealerships will open Tiggo 8 test drives across Karachi Lahore Islamabad Sialkot Multan and Faisalabad inviting customers to step in take the wheel and experience Chery firsthand.

HELLO CHERY is the beginning of a brand presence that feels confident recognisable and genuinely connected not just saying hello but meaning it.

This content is an advertorial by Chery Master Pakistan and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.