‘Pakistan Ki Shaan’: Jacked Nutrition launches certified plant-based rice protein

Crafted from premium non-GMO brown rice, this protein is 100pc vegan, lactose-free, gluten-free and soy-free.
Published June 26, 2025

In a major breakthrough for Pakistan’s health and wellness industry, Jacked Nutrition has launched a certified plant-based protein powder named Brown Rice Protein, branded as ‘Pakistan ki shan (Pakistan’s Pride)’. This product is more than just a supplement, it’s a shining example of Pakistani entrepreneurship, innovation and global potential.

Crafted from premium non-GMO brown rice, this protein is 100 per cent vegan, lactose-free, gluten-free and soy-free. It offers a clean, allergen-free source of nutrition for fitness enthusiasts, athletes and those managing dietary conditions such as celiac disease, which affects approximately 2 million Pakistanis. Now, they have a safe, gluten-free protein option, made locally and held to global standards.

Globally recognised certifications

What sets this product apart is its strict adherence to international quality and safety protocols, including:

● GMP certified: Manufactured under Good Manufacturing Practices

● DRAP approved: Certified by Pakistan’s Drug Regulatory Authority

● Tested by Eurofins: A world-renowned lab for food and supplement analysis

● SGS Lab Analysis Report: Independent verification of ingredient safety, purity and nutritional accuracy

These certifications make Jacked Nutrition’s Brown Rice Protein not only safe for domestic consumption but also qualified for international export, meeting the rising global demand for clean, plant-based supplements.

Entrepreneurial vision by Muhammad Abbas

This innovation is led by Muhammad Abbas, the founder of Jacked Nutrition, who is on a mission to transform Pakistan’s supplement industry through science-backed, locally manufactured, export-quality products. Under his leadership, the brand has bridged the gap between global standards and Pakistani manufacturing.

This plant-based protein represents a turning point in local entrepreneurship, proving that Pakistan can create, certify and export high-quality wellness products to compete in the global $10+ billion plant-based market.

Nutritional facts (per 30g serving):

● 24g protein

● 120 calories

● 1.5g fat

● 2g carbohydrates

● 0g sugar

Made in Pakistan and certified for the world. Jacked Nutrition’s Brown Rice Protein is the future of clean nutrition and a powerful symbol of national potential.


This content is an advertisement by Jacked Nutrition and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.