As Pakistan Super League (PSL) X begins this weekend, the excitement among cricket fans is as intense as the sweltering heat in the air. Adding to this anticipation is the collaboration between CLEAR Men and Peshawar Zalmi, a team known for its consistent performance in the PSL since its inception.

Performing with high energy in the scorching heat is no easy task. One of the first challenges a player faces is a loss of confidence due to a sweaty, itchy scalp that can be prone to dandruff. No one understands this better than CLEAR Men. This partnership with Peshawar Zalmi aims to emphasise the importance of scalp health in personal grooming and achieving peak performance both on and off the field.

Through this alliance, CLEAR Men aspires to educate men, especially athletes, that their scalp is five times more prone to dandruff than women’s. Studies show that the male scalp barrier is weaker than the female’s, making it more susceptible to developing dandruff frequently. Recognising that traditional hair care products often fall short in catering to men’s unique scalp requirements, CLEAR Men has developed a specialised formula designed to address these specific issues. Their product incorporates triple anti-dandruff technology that not only eliminates dandruff but also strengthens the scalp barrier, effectively supercharging men’s scalps to withstand the rigors of daily life and athletic performance.

Peshawar Zalmi has become a symbol of resilience and excellence in the PSL, which aligns perfectly with CLEAR Men’s commitment to its mission of promoting “Dandruff-Free Confidence” for men. This campaign highlights the shared values of strength, discipline and spirit that both brands uphold, both on the field and in everyday life. Through this partnership, CLEAR Men aims to encourage Pakistani men to take charge of their scalp health as part of their journey toward self-empowerment.

Being the fan-first campaign, there are lots of exciting and engaging on-ground activities in store for our passionate fan base. Some of the standout features include the VR Cricket Zones and engaging scalp education games, allowing fans to explore the distinct traits of men’s scalps in a fun and interactive setting.

Not only that, the campaign will also offer fans opportunities to win match tickets, interact and meet with their favourite players and grab exclusive Zalmi merchandise.

At the heart of this campaign is a mission to empower the nation’s youth - encouraging them to adopt better self-care practices. CLEAR Men and Peshawar Zalmi share a visionary aim; to inspire young Pakistani men to take their scalp health seriously, viewing it as a key element in achieving overall peak performance both in their professional and personal lives.

In this unique collaboration, CLEAR Men is not merely promoting a product but rather fostering a deeper understanding of how essential scalp care is to men’s self-image and confidence. As they join forces with Peshawar Zalmi, they are set to redefine the narrative around men’s grooming, encouraging men everywhere to prioritise their scalp health and unlock their full potential.

This content is an advertisement by CLEAR Men and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.