Publicis Media has been selected by Nestlé Pakistan to oversee its media strategy in Pakistan, aiming to drive transformation in the realm of media and drive effectiveness and efficiency of its spends across media touch points.

Jason Avanceña, CEO of Nestlé Pakistan, emphasised the significance of media transformation in achieving long-term growth and industry leadership. “Nestlé seeks to leverage data and technology to catalyse change and establish new benchmarks for marketing excellence in Pakistan,” he said.

Benish Irshad, CEO Publicis Media Pakistan, commented, “We believe that this collaboration will be instrumental in accelerating Nestlé Pakistan’s digital transformation journey and aligning with the company’s goals of achieving marketing excellence within the FMCG sector in the country.”

Fuad Ghazanfar, head of communications and Marketing Services at Nestlé Pakistan, stated, “This partnership aligns with our broader objective of enhancing audience engagement and maximising the return on media investments.”

The appointment of Publicis Media as Nestlé’s consolidated media agency became effective on September 1, 2024.

As the media and digital landscape in Pakistan accelerates, Nestlé Pakistan is committed to driving transformation and setting new industry standards.

This content is an advertisement by Nestlé Pakistan and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.