One of Pakistan’s leading distribution companies, Samrah Enterprises, has recently launched international brands, Fresh St. and Mission, in Pakistan.

Founded by Samrah Munsub in 2014, Samrah Enterprises offers consumers a diversified range of products across many categories of the retail market; snacks, beverages, condiments, sauces, daily, vegetables, fruits, seafood, health and beauty among many others.

The brand’s motto of moving above and beyond is exemplified by the products they market. Mission and Fresh St., two new entrants in Pakistan under the umbrella of Samrah Enterprises, provide an exquisite taste at a competitive price.

Cheesy Sauce, Mayonnaise, Tomato Sauce, Pancake Syrups, Tortilla breads are just some of the ingredients present at launch with many more to arrive in the market soon.

It is this commitment to provide the best quality of products at a competitive price that has led Samrah Enterprises to gain popularity over such a short period of time.

Launch for the two brands took place in Islamabad at Green Valley in Bahria Town, where H.E Consul General Malaysia, Khairul Nazran Abd Rahman, graced the occasion and inaugurated the event as the chief guest.

Renowned Chef Shireen Anwar entertained the guests with a live cooking session. The chef showcased live cooking varieties using products from the Mission and Fresh St. brands such as Mayonnaise, Cheese Sauce, Pancake Syrups and Tortilla Breads.

Also in attendance were representatives and stakeholders from a diverse range of fields, including Abid Hussain, Trade Commissioner Embassy of Belgium, along with Director Samrah Enterprises, Samrah Munsub and Vice President Marketing at Samrah Enterprises, Syed Muhammad Salman.

“We are proud to launch Fresh Street and Mission in Pakistan, with the two powerhouses combining to provide Pakistan with authentic Mexican tortilla breads and western condiments. Our company’s ethos is best described by the two brands as we aim to introduce the public to the freshest of condiments that are available over the world, ensuring the renowned quality of Mission and Fresh Street. After seeing the huge success and positive sentiments the brands have received globally, I felt obligated to introduce to the Pakistani market these brands, and provide consumers with products that are high quality, above all else.” said Samrah Munsub, Director Samrah Enterprises.

Later this year, Samrah Enterprises aims to commence its commercial operations of processing and packaging of dairy butter and frozen products using state-of-the-art equipment, which is fully compliant with international health and safety standards with an aim to help local agriculture and dairy industry to expand in untapped markets.

Established in 1959, Mission Foods is one of the world’s largest tortilla, flatbread & corn flour producers. Operating in Mexico, USA, Central America, Europe & Asia Pacific, the brand provides authentic Mexican style tortillas across a variety of sizes. With 60 years of experience, Mission Foods manufactures over 25% of the world’s flatbreads, demonstrating clear global leadership and making the company the world’s largest manufacturer of these products.

Established in 2020, Fresh Street is a relatively newer entrant in the global condiment market, aiming to disrupt the giants of the segment.

Fresh Street has developed a large customer base over the past year in the UAE market and now aims to become a household name in Pakistan.

For more information, visit: https://www.samrahenterprises.com/

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