Joining the movement on World Environment Day, Nestlé Pakistan has announced a breakthrough in the company’s sustainable packaging transformation journey, with the launch of paper straws across its entire 180-250ml ready-to-drink packs; this makes Nestlé Pakistan the first food and beverage company to do so.

With the new initiative, Nestlé Pakistan is eliminating over 400 million plastic straws from its system. Last year, the company globally pledged to make all its packaging 100% recyclable and reusable by 2025.

Nestlé brands NESVITA, MILO®, FRUITAVITALS, NESFRUTA and NESCAFÉ’s RTD products are now in the market with paper straws.

Paper straws across Nestlé ready-to-drink (RTD) products have been sourced responsibly and meet stringent quality requirements. All paper straws used are made from Forest Stewardship Council (FSC) certified paper, and are only sourced from suppliers that have passed audits to ensure that they obtain responsibly sourced paper.

Highlighting the company’s global sustainable packaging transformation journey, Samer Chedid, CEO Nestlé Pakistan, stressed, “Our vision is that none of our packaging, including plastics, ends up in landfill nor in oceans, lakes and rivers. To achieve this, we have set ourselves the commitment of ensuring 100% of our packaging is reusable and recyclable by 2025, and the switch to paper straws is a major step towards this.”

Chedid also added that while many people are used to plastic straws, making the switch to paper straws will bring a slightly different consumer experience. “We encourage millions of trusted Nestlé consumers in Pakistan to embrace this change and join us in our journey towards a more sustainable future,” he said, according to the press release.

Cognisant of the challenges and the importance of plastic packaging, Chedid pointed out, “Plastic packaging plays an important role in safely delivering high-quality food and drinks to consumers, and reduces food loss and waste.”

“We believe that with the right approach, collection and recycling of plastic is possible without causing a detrimental effect on the environment,” he added.

In 2020, Nestlé Pakistan operationalised the Clean Hunza Project, with the support of District Council Hunza and Gilgit Baltistan Waste Management Company. The project focuses on managing 200 tons of packaging waste in 2021, eventually leading up to 1000 tons by 2025 to make Hunza waste-free.

Similarly, Nestlé Pakistan also partnered with World Bank and the government of Khyber Pakhtunkhwa under the TREK initiative to make northern areas waste-free, in a bid to promote responsible tourism in the region.

As part of the project, Nestlé will be driving new behaviour and understanding through community engagement, cleanup activities, trainings and connecting waste recycling companies with the local administration.

Nestlé Pakistan is also one of the founding members of CoRe (Collect & Recycle), the first ever packaging alliance in Pakistan formed with the mission to eliminate packaging waste by enabling formal collection and recycling, while also raising awareness at a mass level.

These efforts to reduce the environmental impact of packaging waste, by improving its management and recycling, are in line with UN Sustainable Development Goals 12 and 17 – Responsible Consumption & Production and Partnership for Goals.

This content is a paid advertisement by Nestlé Pakistan and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.