Uplifting home-based businesses in Pakistan: foodpanda is rewarding top performing Home Chefs

The program kicked off in January and shortlisted star performers for monthly and quarterly rewards.
Published March 5, 2021

Pakistan’s leading food delivery app, foodpanda, has introduced their first ever Homechef reward program; the initiative aims to celebrate hundreds and thousands of home based vendor partners on the platform across the country.

Like the rest of the world, the Covid-19 pandemic had also affected the livelihoods of many in Pakistan. Under such circumstances, foodpanda took on a new responsibility to help local businesses grow, providing home based vendors with an alternative economic opportunity to keep them motivated to do more.

Under the company's latest reward program, top performing Home chefs will be recognised and rewarded to motivate them to maintain good performance during the challenging times of the pandemic.

The program started in the first week of January, wherein star performers (vendors) were shortlisted and recognised for monthly and quarterly rewards.

Providing medical and health insurance, visibility via premium placement in-app, marketing deals and discounts, culinary equipment, kitchen equipment and appliances and monetary benefits for each top performing vendor, the reward program has it all.

Haziq Ahmed, Head of Channel Development, foodpanda said, “The same is true with vendor achievement rewards, which recognize these home based vendors for their successes—and, by doing so, help to increase their motivation and engagement with the organization. Recognition awards help us reinforce behaviours aligned with company goals and values, where each vendor strives to serve the customer in the best possible manner.”

He further added, “In addition to ensuring safety of riders, F&B and retail partners, and customers, the foodpanda team also looks into ways to innovate and provide avenues where small and underserved home-based businesses can operate and stay afloat. With this program, we are really turning these times of crisis into opportunities, especially for our female home chefs. We will continue to work hard on bringing on more home-based entrepreneurs to join us on the platform as we navigate the next normal.”

To empower vendors all across the country, awards will be distributed across cities as well.

More than 100 vendors were awarded in January, including Rubina Khwaja from Kashmiri Kitchen. Based in Rawalpindi, Rubina has been preparing delicious dishes and delivering them through foodpanda. After a family tragedy left her husband paralysed, Rubina’s home business has helped her support her family in times of need. A cooking enthusiast from a young age, she pursued her hobby professionally after her husband was paralysed. Rubina specialises in Arabic Food like Mutabih, Falafel and Shawarma, selling more than 30 meals a day.

Rubina along with 100 other Home chefs were awarded with kitchen equipment, certificates and monetary benefits in January.

foodpanda is a leading delivery platform in Pakistan dedicated to bringing consumers a wide range of food, groceries and more, quickly and conveniently. Powered by technology and operational excellence, foodpanda is spearheading the growth of quick-commerce (q-commerce) across the region with its network of retail partners, as well as pandaMart cloud stores to provide more on-demand options beyond the millions of food delivery options.

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