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IPSOS ranks Dawlance number one among other home appliance brands in Pakistan

The research body has recognised Dawlance as the 'highest in terms of brand equity in Pakistan’s home appliances industry'.
Updated 21 Nov, 2020 11:27am

Dawlance has been ranked as the number one home appliance brand in the country by IPSOS, a global market research and public opinion specialist.

One of the leading consumer electronics brands in Pakistan, Dawlance has been serving consumers for more than 40 years now, and has been one of the market leaders with three manufacturing units in the country and more than 10 million refrigerators produced till date.

According to the Brand Health Tracking (BHT) study conducted by IPSOS in 2019, Dawlance emerged as the top brand in the home-appliances category offering a wide range of products including, refrigerators, air-conditioners, microwave ovens, washing machines, water dispensers, dish-washers, etc.

The research has strengthened the brand's foothold and recognised it as the 'highest in terms of brand equity in Pakistan’s home appliance industry'.

Why Dawlance remains a market leader today

In today’s age of internet, consumer behavior and purchase pattern are constantly evolving. Organisations that have not adapted to change have been unable to identify new-age consumer behaviour.

Dawlance as a brand has maintained its position in the Pakistani market largely because it adapted to changing trends; their latest refrigerator range with 'nature lock' and 'vitamin fresh' technology is evidence of it.

As a market leader in the home appliances industry and part of the second largest manufacturer base of consumer durables in Europe to Arçelik, Turkey, the brand is strongly committed to strengthening Pakistan’s industrial sector and economy.

Ensuring business continuity and employee safety during the pandemic

At a time when the entire world stands severely affected by Covid-19, Dawlance continues its operations to advance the lives of people.

This effort was recognised through the ‘Trusted Workplace' certificate by DQS for its SOP compliant work environment in all of its manufacturing facilities in Pakistan.

As a globally trusted assessment partner for quality-focused companies in every industrial sector and an independent third-party, DQS endorsed that the work environment, products and services of Dawlance ably follow all safety standards.

Going forward, Dawlance aims to introduce more innovative and industry-first products, increase offerings across categories for its consumers and continue to create value for stakeholders.


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