This 'neiki ki recipe' is feeding the less fortunate this Ramazan. Here's how and why

Soya Supreme is responsibly extending its Thora Aur Khao campaign to Thora aur Khilao.
Published May 19, 2020

Back with yet another commendable celebration of the true spirit of Ramazan and their home-grown idea of creating recipes of neiki, Soya Supreme is helping us stir empathy straight into our meals.

With their initiative 'neiki ki recipe' carried on from last year, the brand is helping us realise that Ramazan isn't just about finding new and exciting recipes to line our own iftar spreads with scrumptious meals.

What is neiki ki recipe and why is it important?

In essence, the true meaning behind the holy month of Ramazan lies in the idea of empathising with those who are less fortunate than us.

Neiki Ki Recipe is an idea that instills in every Muslim the spirit of kindness and selfless love for humanity to ensure that Ramazan does not remain restricted to fasting and feasting in the comfort of one's own home.

Furthering the idea of their Thora Aur Khao campaign, Soya Supreme is now asking us to not just savour a few extra bites of delicious meals cooked in their light and healthy oil, but also share them with those in need.

With the sole motive of helping others, this campaign is promoting philanthropic drives that have been creating recipes of kindness across the country.

Following 'neiki ki recipe' in Parveen Saeed's Khana Ghar

Last year Soya Supreme collaborated with the 'Three Rupee Lady', Parveen Saeed, and her Khana Ghar during Ramazan where this selfless lady serves meals to the under privileged for just Rs3.

The brand not only promoted her cause on social media but also collected volunteers from the audience to visit her Khana Ghar and help in serving Iftar and ration; thus giving people the opportunity to experience empathy and contribute their time and energy towards serving humanity, enabling them to personally experience the true spirit of Ramazan.

Currently, Parveen Saeed’s Khana Ghar is working to fight hunger that has become a side effect of the countrywide lockdown imposed due to the Covid-19 outbreak.

Khana Ghar is not only providing thousands of meals daily but is also offering ration bags to the less fortunate from their two centers in the city along with four pick-up points.

The brand, like last year, is seeking support for Khana Ghar via direct donations to Parveen Saeed's official account. A social media campaign is also promoting this initiative by asking people to share posts and send the message out to the world so more people can contribute to this cause.

Under the broader ambit of Soya Supreme’s ‘Thora Aur Khilao’ campaign, this drive is aiming to relight the spirit of sharing. It shows us that the love for food is celebrated best when it is shared with everyone around, especially those who are unable to afford it.

Here's a quick look at what's happening:

A photo posted by Instagram (@instagram) on

How to help

Parveen Saeed's Khana Ghar is seeking donations to sustain the initiative.

Here are the details to her account:

Allied Bank Ltd

Title: Khana Ghar

Account no PK72ABPA 0010021839600013

BR code: 0160

Swift code: ABPAPKKA

Why is Soya Supreme creating the neiki ki recipe?

As foodies, we feel the ‘Thora Aur Khao’ campaign is pretty relatable.

The fact that Soya Supreme actually makes food incredibly light and easy to digest means we can easily afford to eat a little bit more than originally intended.

Being a responsible brand, Soya Supreme is mindful of the fact that it is inappropriate to display tables laden with scrumptious varieties of food in the current situation; this is why the brand has extended the Thora Aur Khilao campaign to help us realise the dreadful impact of the current economic situation on the poor.

Through this campaign the brand wants us to shift our focus from feeding not just ourselves but also others, specifically those in need.

Soya Supreme, one of the top oil and ghee brands of Pakistan, continues to carve a niche in the hearts of Pakistanis with thought-provoking campaigns.

So this Ramazan, let’s be more socially responsible, play our part and discover our neiki ki recipe with Soya Supreme to fight hunger, and spread kindness and happiness selflessly across Pakistan.


This content is a paid advertisement by Soya Supreme and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.