Swvl is a technology enabled transportation company that operates via a marketplace model, bringing together transport service providers and commuters on an online platform, allowing customers to book affordable rides through our mobile application.

Launched in Pakistan with the vision to provide reliable and high quality transport solutions and create viable alternatives to public transport, Swvl is committed to achieving all this and more.

To maintain the standards of service and to continue to serve Pakistan in the long term, Swvl recently moved from its promotional prices of Rs. 50 across routes to fares that are based on fixed route prices, ranging from Rs. 100 to Rs. 200.

Customers get to travel at a flat Rs100 fare using the promocode: 100swvl.

The reasoning behind this revision in fares is as follows:

1. Quality of service: Swvl aims to continue providing high quality transport solutions to the people of Pakistan, which consists of comfortable air-conditioned vehicles, on time departure and arrival, and in ride insurance coverage for passengers.

2. Long term focus: A key reason for mass transit services not flourishing in Pakistan has been the sustainability of the initiatives. Swvl is here to change the way Pakistan moves and to achieve this, it is important for fares to be in line with costs incurred.

It is important to note that Swvl's transport partners provide assets that need to make a minimum return on investment for it to be a viable business for them.

To cater to an even larger audience, Swvl plans to introduce lower cost services and distance based fares soon.

Furthermore, keeping in mind the alternative modes of transport that people can avail and the distance that customers travel with Swvl, the fares aspire to provide the maximum value against each price point.

Swvl has undertaken the responsibility to deliver a reliable, comfortable, and safe service to customers and is looking forward to serving the people of Pakistan for the years to come.

This content is a paid advertisement by Swvl Pakistan and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.