In an attempt to encourage interactive and physical activities, Mayfair Cafe launched a couple of exciting challenges as part of their latest social media campaign.

Participants were expected to make use of their culinary and analytical skills to bag prizes and hampers.

Here's everything you need to know about these contests:

The Dip & Eat Challenge

The challenge had people belonging to different age groups across Pakistan coming together to participate

Here's a quick look at the winning teams:

Winners were rewarded with smartphones and a Samsung LED TV.

The Stack & Attack challenge

To win this competition, participants had to form two stacks of 15 biscuits with their partner gobbling them down under a minute.

The brand also announced a four-day challenge under the same concept to give participants an opportunity to win a surprise gift hamper in addition to the grand prize of Samsung LED TV and smartphones.

Here's a quick look at all entries received:

Winners of Stack and Attack challenge were rewarded with Samsung LED TV and two Samsung smart phones.

Dessert Challenge

Mayfair Cafe's Dessert Challenge was all about bringing out participants' culinary talents in a social dining setup. All entries were made up of unique dessert recipes using Mayfair Cafe biscuits.

Here's a look at all recipes that came out of the challenge:

Recipes that won Mayfair Cafe Dessert challenge received a Fit Band and Mayfair Goodie Bags.

The campaign generated a reach of over 6.9 million and a million views.

Mayfair Cafe intends to run similar competitions on their social media platforms. To keep an eye on what's up next, head over to their official facebook page.

This content is a paid advertisement by Mayfair Cafe and is not associated with or necessarily reflective of the views of Dawn.com.