7 ways Dayfresh keeps its 'real promise of real milk'

Is this milk safe? Let's discuss.
Published November 7, 2018

Milk is one of the most important parts of our daily diet. But how safe is the milk we get at homes?

Dayfresh claims that their milk is high quality, and to prove it they're willing to take their consumers on a step-by-step journey, showing them how they deliver milk free from hormones and chemicals.

Let's discuss how they source and package their milk in a seven-step process:

1) Starting with the farms

Dayfresh's dairy farm, known as Dairyland, is where it all begins.

According to them, the farm maintains proper hygiene, ensuring all animals are reared in a decent environment.

Dayfresh offers an open-door policy where many trips to Dairyland are regularly organized for consumers.

2) Meeting the cows

All cows at Dayfresh's Dairyland are Australian cows, raised in a safe and hygienic environment under professional supervision.

The company started its operations by setting up a state-of-the-art dairy farm in Dhabeji, Sindh with Australian cows.

The feed and fresh water these cows consume is controlled by highly trained agronomists.

All the while, the cows are well taken care of and their health is regularly supervised.

3) Getting the milk

Once it is time to milk the cows, technologically advanced automated milking parlours perform the task in a hygienic setting to ensure there is no contamination.

4) Saving the milk

The next step is cooling and storing the milk, with its temperature lowered to 4-degrees, which Dayfresh claims is ideal to retain essential nutrients.

5) Treating it safely

Milk goes through a pasteurization process which is based on the use of High-Temperature-Short-Time Treatment (HTST) process that uses high heat for relatively lesser time to kill pathogenic bacteria; this milk is pasteurized at 161°F (72°C) for 15 seconds.

6) Packing it up

At this stage, milk is packaged within hours of milking, keeping it safe and secure from air and light.

As per Dayfresh, all of their milk that reaches shelves is protected from any potential infiltration of bacteria, and retains freshness till consumption.

7) Sending it your way

Dayfresh stocks its products in a wide range of stores all across Karachi and Hyderabad.

The brand also offers home delivery service which is free-of-charge and can be availed at 021-111-D-FRESH.

What is Dayfresh's Real Milk Real Promise?

Dayfresh offers an open-for-all program that claims to oversee the journey of milk all the way from the beginning to end stages of production on their single-source farms.

This ensures all of supply chain is traced and the standard of quality is maintained at every stage.

This was also recently acknowledged at the 13th Consumers Choice Awards held recently in Karachi, where Dayfresh won an award for benefiting consumers in Pakistan.


Day Fresh also offers free-of-charge home delivery, to order call 021-111-3-37374


This content is a paid advertisement by Dayfresh and is not associated with or necessarily reflective of the views of Dawn.com and its editorial staff.